Aspen Idea: Climate

As the executive creative producer, Ella strategized and produced coverage of 166 events and art exhibitions over four days at the Aspen Ideas Climate Festival in Miami. Photo and video shoots included interviews and reportage of notable speakers such as Vice President Kamala Harris, Bill Nye, Maggie Baird, and Mayor Dan Gelber. Assets were edited in real time and launched in sequence with the event for maximum engagement with partnership accounts such as @lovewatts (2 million followers) and @coolhunting (300k followers). The efforts of which succeeded in fostering an ongoing discussion allowing the public to engage with and gain insights from climate leaders whose ideas and actions play a crucial role in shaping our shared future.

In partnership with: Digital Counsel 
Photos by Casey Kelbaugh, Vanessa Diaz, Diana Zapata, & BFA